Wants to know how to grow a roofing company?

Setting up and operating a roofing business is demanding, but growing the venture can be even more challenging. Starting can be relatively easy, but handling the evolving needs of increasing competition from other roofing companies and growing customer expectations makes scaling a roofing business tougher. Nevertheless, employing a blend of smart business scaling strategies, efficient business processes, and commitment to customer satisfaction provides a tested and proven roadmap to scale your roofing enterprise.

Naturally, growing a roofing company includes boosting the business’ return on investment (ROI), expanding the customer base, and cementing customer loyalty. Whether you’re looking for the next client for your budding roofing company or exploring strategies to scale your already established roofing enterprise further, leveraging these invaluable strategies can push your business to the next level:

Plan and Invest in People

Planning is integral to all business scaling efforts, and roofing companies are no exception. To grow your roofing company, you must develop and stick to a solid and clear business plan, the written outline for your company’s plans, the roadmap to achieve set objectives, and the strategies and tools to evaluate your progress. Beyond a business plan, studying your competitors’ operations, business strategies, and products and services will provide the insight necessary for your roofing company to measure up to its competition and scale to the next stage.

Invest in your Company’s Human Resource

As you strategize to grow your roofing company, remember investing in human resources is one of the most fundamental aspects of running and scaling your enterprise. Since your workforce is the centerpiece of your roofing company, investing in their training and development is a solid way to optimize your business. Recent studies point at a staggering skilled workforce deficit, so growing your employees’ roofing talent and enhancing their skills enables you to appeal to and retain the industry’s cream to help your company’s growth.

Moreover, the complex roofing industry is ever-evolving with the introduction of contemporary technologies and products that require new strategies and skills. Thus, providing your staff with opportunities to update and upgrade their knowledge and skills is essential to growing your roofing company. Some creative and practical strategies to optimize your roofing company’s training and skillsets include:

  • Providing constant skill enhancement training in line with modern and best roofing practices.
  • Developing leadership skills training to improve client relations and augment project handling.
  • Prioritizing safety training for safer working surroundings and conditions.
  • Providing clear opportunities for the employees to advance in their career path.
  • Offering lucrative incentives such as paid time off (PTO), employee promotion, healthcare perks, and sales or service bonuses to boost workforce morale and productivity.
  • Offering professional mentorship programs to attract more talented employees and retain the current skilled workforce.
  • Taking in apprentices to find, grow, and retain top-of-the-line talent in the roofing industry.
  • Building a strong and friendly company culture by rewarding well-performing workers, heeding and implementing employee opinions and feedback, and promoting healthy workplace friendships. 

Customer Focus

Customer satisfaction is key to all successful roofing companies, as satisfied and happy customers bring in positive reviews, repeat business, and referrals. In contrast, unsatisfied roofing customers typically desert a company after only one unfavorable experience. Thus, providing roofing products and services that resonate with your client base and communicating effectively with your customers is guaranteed to push your company’s growth forward.

Proven tactics to enhance customer-focused roofing services, offer outstanding customer service, and guarantee exceptional customer experiences to grow your roofing company include:

  • Keeping clear, consistent, and professional communication with the customer throughout their roofing project.
  • Providing spot-on quotes.
  • Prioritizing attending to all customer concerns swiftly and impeccably over profit generation.
  • Seeking, encouraging, and integrating customer feedback to enrich your product and service offerings continually.
  • Presenting top-of-the-line roofing products and services.
  • Offering friendly and professional follow-up customer attendance.

Digital Presence

Since most people in the modern world access information via digital gadgets and platforms, creating a strong digital footprint is a handy way to grow your roofing company by reaching out to more prospects, keeping in touch with current and past customers, and offering products and services more conveniently and effectively.

However, enhancing the growth of a roofing company calls for more than just offering top-quality services and products. It also requires you to put in place efficient marketing and sales approaches. In addition to traditional digital media advertising strategies such as running TV and Radio adverts, investing in modern online digital marketing and sales tactics is a gold mine.

There are numerous ways you can build and maintain a solid online presence to grow your roofing company. The best part is that you can integrate these strategies simultaneously for even better business growth results. They include:

  • Create and launch a professional and mobile-responsive roofing website to position your company as a roofing expert, showcase past roofing projects, list your products and services, and display customer reviews and testimonials.
  • Optimize your company website for high search rankings and visibility (search engine optimization) so that potential customers can find you more easily.
  • Keep an updated roofing blog to showcase your expertise in the roofing industry and draw in new customers.
  • Social media marketing and engagement.
  • Joining online roofing portals and databases that link you up with homeowners seeking professional roofing services.
  • Registering and optimizing listings on local directories such as Google My Business, Free Index, Yelp, Yell, and Bing Places to list your roofing company on local search results and maps when prospective customers search for roofing companies in your locality.
  • Subscribing to Google Ads to target prospects searching for roofing experts in their area.
  • Integrating email marketing to reach out to and communicate with prospects and customers.
  • Posting your customer reviews on your company’s various online platforms, such as social media platforms, roofing directories, and local directory listings.

Networking and Partnerships

Building partnerships and networks is a powerful tool for fostering solid and fast roofing business growth. Developing connections with other roofing businesses and related industry experts is an effective strategy for growing leads, getting referrals, and staying abreast of current roofing trends. Additionally, networking and partnerships can help you to team up with complementary industry specialists, saving you considerable costs and optimizing your company’s productivity and growth.

Ways to build strong connections and partnerships include:

  • Attending roofing and other construction-related networking events, such as seminars where you interact with property and business owners, suppliers, partners, and potential customers.
  • Joining and contributing to local roofing business associations.
  • Collaborating with other roofing businesses and complementary companies such as solar panel installers, gutter installation companies, real estate professionals, and real estate and construction insurance providers.
  • Attending construction trade fairs.

Competitive Pricing

Most likely, your roofing company offers the same or similar products and services as your competition. Thus, strategizing to stand out from the pool is a winning approach to grow your roofing company, and competitive pricing is one surefire way to go about it. Here’s how to design and implement a successful pricing strategy:

  • Research the roofing market to learn your competitors’ pricing of similar products and services.
  • Carefully analyze and accurately calculate all your requirements and costs, including labor, materials, overhead, and projected ROI.
  • Choose a pricing strategy and billing method befitting your company’s project scope, purpose, and objectives. You can choose from fixed, hourly, tiered, value-based, or hybrid pricing.
  • Frequently review, adjust, and update the pricing strategy based on current market variables, roofing product and service cost variations, and customer response.

On top of this, offering a unique selling proposition such as irresistible offers, discounts to repeat or referral customers, free quotes or inspections, guarantees, or refunds to unsatisfactory clients can push you a step ahead of the competition and guarantee your company faster growth.

Utilize Field Service Management Software

In today’s fast-paced and technology-driven world, investing in the right tools to grow your roofing business is not just a perk but a necessity. Integrating a comprehensive field service management software such as JobArmer provides an all-in-one roofing business software that optimizes and automates most of your business processes, including scheduling, product and cost estimation, customer communications, and customer relationship management (CRM).

By automating and streamlining business operations, JobArmer enables your roofing business to minimize administrative workloads, improve customer relationships, generate more ROI, and realize sustainable business growth.

Bottom Line

Although growing a roofing company can be an uphill task, adopting the strategies we’ve outlined above will make it easier by helping you build a successful roofing business operating on solid principles. Consequently, the business will generate more profits, expand the customer base and loyalty, and ultimately hit your growth projections.